The learning continued this week. I discovered that many of the clicks we have been paying for to one of our sites have had two problems: 1. They were from the United Kingdom (not a problem if your product is easily shipped there) and 2. The Brits seem to be cheap buggers. Only two sales have come from the UK despite the fact that 80% of our site visits for the site in question were from the UK. Following the 80/20 principle (Pareto's Law) I cut off the 80% of our visitors that were costing us the most in advertising (the Brits) and at the same time reduced our visitors to the 20% that were actually buying something.
This week has brought change for Liz and I in the form of progress towards our primary muse projects. Liz's muse project should be mostly finished by next week (Mister Vector). I put together a rough draft of the requirements for my main muse (Feeba) and I hope to have the requirements finalized by the middle of next week so development can begin in earnest. We also stood up iPhonedThis and Liz reworked the template to make it unique and better than our other commission sites.
NW Hours: 40 NR Hours: 2 Businesses: 4 Sales: $95 Profit: ($12)
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